Digital Marketing Consultancy
Hire us as your Marketing Managers or Marketing Team (or both!). We’ll work alongside you, studying your business, planning a strategy, and advising: adding that pinch of salt you need to help you and your team achieve your business goals.
See moreDigital Marketing Strategy
We provide the digital marketing tools and expertise you need to boost your business’s online visibility and attract more customers. No matter the objective, we’ll be walking alongside you every step of the way.
See moreSearch Engine Marketing
Make your site more visible to search engines! We know just what search engines are looking for and work with top experts to shape your communications, ensuring your business is more visible, findable and rankable on Google, Bing, Yahoo, and other search engines.
See moreSocial Media Marketing
Stop worrying about becoming a Social Media Marketing guru – we’ve got you from here! No matter what you want to sell or communicate, we take care of your social network, content, and marketing so you can focus on meeting your own and your business’ needs.
See moreOnline Advertising
Grow your online visibility – online advertising means strategically displaying ads to reach an audience or getting them to access a specific website or platform.
See moreBrand Design
Ready to put yourself out there but don’t have a logo? Or is your image still failing to transmit your company’s values? Fear not! We can help you create a clear, detailed briefing to guide your (or ours) designer of dreams towards building a brand that fits you down to a T.
See moreWeb Development
Whether you need a new website or develop your current one, we’re the professionals you need! Our all-encompassing services include website design, web development, and digital marketing to benefit your business and clients.
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HOW DO WE DO IT?
Analytics and Data Monitoring
First, we monitor and analyse visitor behaviour on your website, using the right analytical tools for each task. Next, we analyse the data gathered and build your marketing strategy. The end goal? Generating more conversions (people clicking that “buy now” button).
HOW DO WE DO IT?
Website Optimisation and Online Visibility
Once we’ve monitored traffic to your website, we optimise your content by integrating strategically placed keywords to tell search engines exactly what you’re about. The easier we make it for them, the quicker they’ll index your website; the more targeted your website, the higher your Search Engine ranking.
Another critical part of your Inbound Marketing Strategy? Providing the answers to questions being asked by your potential clients. How? By making sure you’re present on the same online channels as them, and by having a well-designed, fast, user-friendly, optimised website. Remember, your potential clients are out there looking for the service you provide, so all you have to do is get to them before your competitors do!
Sound like a lot? It is! But the hard work will certainly pay off. These are the tools you need to stand out from your competitors, and you know as well as we do – it’s a jungle out there!
HOW DO WE DO IT?
Link-building Plan
We all understand the importance of having well-written, optimised content, but if no one can find it, what’s the point?
That’s where link-building comes in, as it helps connect your website to other relevant websites and channels, therefore increasing traffic back to your website. How? By using relevant, quality texts and images. The quality will attract, compel and motivate users to engage and share what you’re putting out there with other users, and the beauty is that as they share it, they create a net of links that organically contribute to your website’s traffic.
More traffic = more potential customers = more sales! And an added benefit? The more traffic you have, the more trustworthy search engines believe you are: more traffic also = higher rankings = more traffic. It’s what we like to call a virtuous cycle!
However, this is an ongoing process that is only likely to bear fruits in the long term. It takes time to optimise content, bring people to your website, and reach a point where Google considers your content to be both relevant and trustworthy – just like any relationship, it takes time to build solid foundations.
HOW DO WE DO IT?
Identifying and monitoring your online competition
The online world is a competitive one, and businesses must stay ahead of the curve to keep relevant!
Monitoring and analysing your main online competitors will give us the data we need to understand the demands of your target market: who your customers are, where they are, and the problems they might have. The result? We’re able to build you an even more competitive strategy.
Another perk? By investing time in analysing competitor behaviour, we’re able to determine the keywords other businesses are using, exposing the opportunities just waiting to be snapped up by your company.
Heard the phrase “everything that can be invented, has been invented”? Sure, but it doesn’t mean you have to go about things the same way. In fact, it’s a reminder of how we need to strive to go bigger and better to stand out from the competition!
HOW DO WE DO IT?
Social Media Plan
Identifying your target audience means we know where to find them and how to communicate with them – both visually and textually.
Don’t look at Social Media as an alternative to a website; in fact, it’s used best alongside one as a way to add value. Now, look at your website and social media pages as parallel representations of your brand, but whereas your website follows certain rules, everything on social media needs to follow exact text and image optimisation rules. Something both platforms have in common? The need to provide relevant content. Nothing is left to chance, and, essentially, everything contributes to brand consistency.
Why? Because you want to make sure that when clients see something of yours, they immediately link it back to you. By reinforcing your presence on several channels, you’re more likely to stick in their minds, and if your branding isn’t consistent enough, you’ll end up competing against yourself for their attention.
HOW DO WE DO IT?
Advertising
For years, companies were scared to advertise because of high costs, but advertising has become a must with the rise of the world wide web. Online advertising is a whole new, versatile world that allows you to pay to rank first on a search engine, funnel ads and communicate with your primary target effectively, all with a well-defined goal. Our point? Online advertising – on Google, Facebook, Instagram, or others – should certainly be feared no longer. Nowadays, you can now adapt your budget, run A/B tests, pause or stop your ads at any time, and find out more about your potential – or current – clients.
That’s a two-in-one! Sure, you’re spreading the word about your brand, but in return, you’re presented with one of the most precious things money can buy – data. And data is EVERYTHING! By simply clicking on your ad (or not) clients help you improve your product and services to meet their needs, gauge interest and hone in on the perfect product and tone of voice for what you want to sell. As a tool, it’s invaluable.
