Web Development and Design to benefit your business
Whether you need a new website or to develop your current one, we’re the professionals you’ve been looking for! Our all-encompassing services include website design, web development, and digital marketing, which all work together to benefit your business and help you better serve your clients.
Here at Salty Lavender, we can either take it back to basics with your web development or meet you where you’re at. By creating a new website from scratch or optimising an existing one, we combine fresh designs with compelling copy to make your business shine on the web, ensuring it’s found by search engines. Our solutions give you a professional, responsive, attractively designed website geared towards converting visits into sales.
To get you started with the basics of web development, there are a few things you can think about to ensure your website is targeted and concise, explanatory without being boring. Check out our suggestions:
- First and foremost, do you have a brand image? Has your colour palette been picked out, and are you consistent in your look across platforms?
- Decide who your website is geared towards. Who is your target audience?
- Next, why does your target audience need your service? What’s the pain point you could touch on that would make them reach out to you immediately?
- Now, what makes you the right person to deliver that product or service?
- Finally, what action do you want your users to take on your website? Do you want them to buy straight off? Get in touch for a quote? Schedule a meeting or sales call?
Questions answered and ideas cemented? Then you’re well on your way to the foundations of an effective website that gets results.
In short, yes. In the digitised world of today, the first thing most people do when they hear about a company is google it, so if you don’t have an online presence, you lose credibility from the word go.
“Isn’t a Facebook page enough?” You may be asking. It’s certainly a start (and definitely a valuable addition!). However, though it may be an online presence, it simply can’t showcase your services consistently like web development can. It can’t be moulded to guide your target audience towards buying your services – it serves a different purpose.
When designed just right by people who know what they’re doing, a website informs and persuades, guides and nudges. It creates impact from the first click, then gently takes users on a journey of everything they need to know before getting them to take action – whether that’s getting in touch, requesting a quote or straight-up buying whatever it is you happen to be selling.
The key to an effective website is visibility
After all, what’s the point of having a top-of-the-range website with all the bells and whistles if no one can find it?
So how do you ensure you can be found by anyone who may be looking for you?
Search Engine Optimisation can be heard here, there and everywhere in the online world because it’s the secret to visibility. Implementing SEO practices comes down to nothing more and nothing less than ticking items off a list. However, when these items are:
- Make your website faster
- Use the right keywords
- Get more credible backlinks
- Use CTAs in the right places
It’s only natural that most business owners would need a helping hand. That’s why we’re here. To implement all the practices you need to make your website user-friendly and search engine optimised, ticking off more boxes than you thought possible in the process.