Brand Design: Creating a detailed design briefing to guide the visual language spoken by your brand
Ready to put yourself out there but don’t have a logo? Or is your image still failing to transmit your company’s values? Fear not! We can help you create a clear, detailed brand design briefing to guide the designer of dreams towards building a brand that fits you down to a T.
What is Branding or Brand Design?
Branding: a single factor that, when done right, can be the key to the success of any company. It’s reaching that pinnacle – a recognisable image that says everything you want it to say in no more than a glance. But this takes time, patience, an understanding of the market, lots of research, and, most often, trial and error.
In the world of brand design, less is more, but breaking your entire business down into one single, simple image is far from an easy task.
That’s why Salty Lavender has put together a roadmap. One that will guide you through the ins and outs of the branding process to culminate in an identity that perfectly conveys the fundamental driving forces behind your business.
The Key to Brand Design is Consistency
Every brand needs an image. One that expresses who they are, what they do and how they do it. But this image needs to be widespread, recognisable, and consistent to really work.
This means the same colouring, lettering and imaging across any and all platforms you use, from your logo to your website, business cards, social media and printed materials.
Ever heard of a “visual language”? It’s the key to consistent branding, making you recognisable wherever you are and whatever you’re doing.
Steps to Designing your Brand
Brand design is an important process, but one thing you can’t forget is that it’s all about you. About creating the language you’ll speak to your clients based on who you are and what you do.
Are you aware of the meanings behind colours used in branding? The difference between serif and sans serif fonts? Which colour palettes are complementary and create the feel you want to put across?
We’ll get there, but first, we need to find out about you. To get down to the core of your business, start by asking yourself these 5 questions:
- What does your business do?
- What will your mission be?
- Who is your target consumer?
- What is your company’s personality?
- What are your brand values?
Have your answers? Then to the drawing board we go!