Blog
All you need to know about marketing
Ideas, tactics and straight talk on marketing, SEO, paid advertising and the technology that holds it all together.
AI Transparency Rules: What They Actually Say, and What They Don't
European AI transparency rules are narrower than people think. What the law requires, who it applies to, and the exemption most businesses meet.
First-Party Data: The Deadline Never Came. Build It Anyway.
The third-party cookie deadline never arrived and the replacements were scrapped. Why a first-party data strategy was never really about cookies.
Stop Posting Every Day. Seriously.
The post-every-day playbook is outdated and it is costing you reach. How often to post now, and what to do with the time you get back.
Your Website Is Your Marketing Foundation. Everything Else Is Decoration.
Your website is the marketing you own. Everything else is rented. How to build a website strategy that the other channels feed into.
10 Essential Marketing Automation Tools to Boost Your Business
A client was losing 15 hours a week to work software should be doing. Ten automation tools that give that time back, and who each one suits.
Your Business Needs to Show Up in AI Search, Not Just Google
Someone is asking ChatGPT to recommend a business like yours right now. Why your name is not coming up, and what to do about it.
How to Optimise Your Facebook and Instagram Profiles So People Actually Find Your Business
58% of Instagram users visit a business profile every month. How to optimise your profiles so those visits turn into enquiries.
Visual Content Creation: What the Data Actually Says About What Works in 2026
Nobody reads a wall of text. What the data says about images, video and format, and how to make visual content that earns attention.
Why Is My Website Traffic Dropping? (And It Probably Isn't Your Fault)
Your traffic is probably down because search itself changed, not because you did something wrong. What AI Overviews did, and what still works.