Blog
All you need to know about marketing
Ideas, tactics and straight talk on marketing, SEO, paid advertising and the technology that holds it all together.
10 Ways How a Social Media Agency Can Help Your Business
Most people hiring a social media agency think they're buying posts. The posts are the visible tenth of it, and the other nine tenths are where the bookings come from.
Search Engine Optimisation (SEO) -What is it?
Ask five people what the first step in SEO is and you'll get three answers. Here's what SEO actually is, how engines decide, and where to start.
7 Proven Digital Marketing Tactics to Boost Your Business
Seven digital marketing tactics that actually move the needle, from SEO to email, and where to start if you have no idea where to start.
What is the first step in the search engine optimization process?
SEO is a process, not a switch you flip. Where that process actually starts, and why skipping the first step costs you months later.
How google sees artificial intelligence (AI) produced content?
Google does not ban AI-written content, it ranks it like everything else. What that means in practice for anyone publishing with AI.
What is Search Engine Marketing (SEM)?
Two people can agree on the word SEM and mean opposite things. Here's what it covers, how the paid and organic halves differ, and which one your business needs first.
Is WordPress a good option for my website?
WordPress runs a huge share of the web, but it is not right for every project. The honest case for it, and when we would choose something else.
Why is organic reach on Facebook and Instagram so low?
Reach fell because the platforms stopped being feeds of the people you follow and became recommendation engines. Almost none of it was something you did.
12 ways a Digital Marketing Agency can help your business
Twelve concrete things an agency does for a business, from brand awareness to lead generation, and what results to expect from each.