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All you need to know about marketing
Ideas, tactics and straight talk on marketing, SEO, paid advertising and the technology that holds it all together.
AI Transparency Rules: What They Actually Say, and What They Don't
European AI transparency rules are narrower than people think. What the law requires, who it applies to, and the exemption most businesses meet.
First-Party Data: The Deadline Never Came. Build It Anyway.
The third-party cookie deadline never arrived and the replacements were scrapped. Why a first-party data strategy was never really about cookies.
How Often Should You Post on Social Media? What the Data Says
Posting more does help, but by less each time and only while the posts stay good. What the largest studies show.
Website Marketing Strategy: Why Your Site Comes First
The website is the one marketing channel you own. What a website marketing strategy covers, and where to start.
The Best Marketing Automation Tools for Small Business, Chosen by the First Job
Which marketing automation tool suits a small business? Choose by the first job you want off your plate, then see which of seven tools fits it.
How to Show Up in ChatGPT and AI Search: What Actually Affects It
Why some businesses get named in AI answers and others don't, according to Google, OpenAI and the research that holds up.
Social Media Profile Optimisation: Instagram and Facebook Checklist
The post gets people curious. The profile decides whether they get in touch. A checklist for Instagram and Facebook.
Visual Content Creation: What Actually Earns Attention
Most advice on visual content leans on statistics nobody can trace. The evidence that does hold up points somewhere simpler: people look at images that tell them something.
Why Has My Website Traffic Dropped? How to Find the Cause
Each cause of a traffic drop leaves a different mark in your data. How to read it before you change anything.