Blog
All you need to know about marketing
Ideas, tactics and straight talk on marketing, SEO, paid advertising and the technology that holds it all together.
Can Digital Marketing Save Your Business? Usually Not.
Marketing does not fix a business. It amplifies one. If what gets amplified doesn't work, you are paying to reach more people faster with the same problem.
Local SEO: Your Website Is the Smallest Part of It
Most businesses treat local SEO as ordinary SEO with a town name added to the title tag. It runs on different signals, and the one carrying the most weight is not the website.
What Does a Social Media Agency Actually Do?
Most people hiring a social media agency think they're buying posts. The posts are the visible tenth of it, and the other nine tenths are where the bookings come from.
What Is SEO? How Search Optimisation Actually Works
Ask five people what the first step in SEO is and you'll get three answers. Here's what SEO actually is, how engines decide, and where to start.
Does Google Penalise AI-Generated Content? What Google Actually Says
Google judges what a page says, not which tool wrote it. What its guidance says gets content penalised, and how to use AI without losing rankings.
What is Search Engine Marketing (SEM)?
Two people can agree on the word SEM and mean opposite things. Here's what it covers, how the paid and organic halves differ, and which one your business needs first.
Is WordPress Good for Your Website? What We Learned When We Left It
Our own site ran on WordPress for five years before we rebuilt it. What went wrong, why we moved, and why WordPress is still the right choice for many small businesses.
Why is organic reach on Facebook and Instagram so low?
Reach fell because the platforms stopped being feeds of the people you follow and became recommendation engines. Almost none of it was something you did.
What are the biggest SEO trends?
We published one of these a few years ago. Every trend it named was already old news, and it missed the only shift that turned out to matter