Organic reach on social media platforms like Facebook and Instagram has decreased in recent years due to a few factors. One of the main reasons is that these platforms have become more saturated with content, making it more difficult for individual posts to stand out and be seen by a large audience. Additionally, as these platforms have evolved, they have introduced new algorithms that prioritize content from friends, family, and groups over posts from businesses.
Another reason for low organic reach is that these platforms have been increasingly relying on paid advertising to generate revenue. This means that they are more likely to show content from businesses that have paid to boost their posts, rather than organic content.
Lastly, as the number of social media users has grown, the competition among businesses to get their content seen has also increased, leading to a decrease in organic reach for many.
It’s worth mentioning that since these platforms are constantly updating their algorithms and policies, some of these reasons may change or be updated.
Another reason for the decrease in organic reach is the shift towards private, ephemeral content. Platforms like Instagram and Facebook are prioritizing content shared in private groups, direct messages, and stories over public posts. This shift towards private content has reduced the amount of content available for the algorithm to surface in public feeds, making it more difficult for organic posts to be seen.
Additionally, social media platforms have become increasingly focused on video content, which has led to a decrease in organic reach for text-based and image-based posts. Videos are more likely to be prioritized by the algorithm, as they tend to generate more engagement and are more likely to be shared.
Finally, many businesses are now using automation tools to post content on a large scale, which can lead to a decrease in organic reach. Platforms like Instagram and Facebook have been cracking down on automation tools, as they can be used to spam and impersonate real users, which can lead to a decrease in organic reach for legitimate businesses.
In general, organic reach is always a challenging task, but by providing high-quality and relevant content, engaging with your audience, and staying up-to-date with the latest changes to the algorithm and platform policies, you can increase the chances of your content being seen by a larger audience.
How can you increase organic views on my Facebook and Instagram business profiles? We leave you 10 tips to help you with your social media management:
- Create high-quality, engaging content that resonates with your target audience.
- Choose relevant hashtags and keywords to increase visibility and reach new audiences.
- Collaborate with other businesses or influencers in your industry to expand your reach.
- Invest in paid advertising on Facebook and Instagram to drive more traffic to your profile.
- Engage with your followers by responding to comments and messages promptly.
- Use Instagram and Facebook Stories to increase engagement and reach new audiences.
- Optimize your profile for search by including relevant information about your business, such as hours of operation and contact information.
- Use Instagram shoppable posts to convert visitors into buyers.
- Keep your audience informed about upcoming promotions, events, or new products.
- Use Instagram and Facebook Insights to track your progress and optimize your strategy.
We’re well aware that when managing a business, it is demanding to be everywhere and be aware of all trends. That’s why we’re here.