Once we’ve monitored traffic to your website, we optimise your content by integrating strategically placed keywords to tell search engines exactly what you’re about. The easier we make it for them, the quicker they’ll index your website; the more targeted your website, the higher your Search Engine ranking.
Another critical part of your Inbound Marketing Strategy? Providing the answers to questions being asked by your potential clients. How? By making sure you’re present on the same online channels as them, and by having a well-designed, fast, user-friendly, optimised website. Remember, your potential clients are out there looking for the service you provide, so all you have to do is get to them before your competitors do!
Sound like a lot? It is! But the hard work will certainly pay off. These are the tools you need to stand out from your competitors, and you know as well as we do – it’s a jungle out there!
We all understand the importance of having well-written, optimised content, but if no one can find it, what’s the point?
That’s where link-building comes in, as it helps connect your website to other relevant websites and channels, therefore increasing traffic back to your website. How? By using relevant, quality texts and images. The quality will attract, compel and motivate users to engage and share what you’re putting out there with other users, and the beauty is that as they share it, they create a net of links that organically contribute to your website’s traffic.
More traffic = more potential customers = more sales! And an added benefit? The more traffic you have, the more trustworthy search engines believe you are: more traffic also = higher rankings = more traffic. It’s what we like to call a virtuous cycle!
However, this is an ongoing process that is only likely to bear fruits in the long term. It takes time to optimise content, bring people to your website, and reach a point where Google considers your content to be both relevant and trustworthy – just like any relationship, it takes time to build solid foundations.
The online world is a competitive one, and businesses must stay ahead of the curve to keep relevant!
Monitoring and analysing your main online competitors will give us the data we need to understand the demands of your target market: who your customers are, where they are, and the problems they might have. The result? We're able to build you an even more competitive strategy.
Another perk? By investing time in analysing competitor behaviour, we’re able to determine the keywords other businesses are using, exposing the opportunities just waiting to be snapped up by your company.
Heard the phrase "everything that can be invented, has been invented"? Sure, but it doesn't mean you have to go about things the same way. In fact, it’s a reminder of how we need to strive to go bigger and better to stand out from the competition!
Identifying your target audience means we know where to find them and how to communicate with them – both visually and textually.
Don’t look at Social Media as an alternative to a website; in fact, it’s used best alongside one as a way to add value. Now, look at your website and social media pages as parallel representations of your brand, but whereas your website follows certain rules, everything on social media needs to follow exact text and image optimisation rules. Something both platforms have in common? The need to provide relevant content. Nothing is left to chance, and, essentially, everything contributes to brand consistency.
Why? Because you want to make sure that when clients see something of yours, they immediately link it back to you. By reinforcing your presence on several channels, you’re more likely to stick in their minds, and if your branding isn’t consistent enough, you’ll end up competing against yourself for their attention.
For years, companies were scared to advertise because of high costs, but advertising has become a must with the rise of the world wide web. Online advertising is a whole new, versatile world that allows you to pay to rank first on a search engine, funnel ads and communicate with your primary target effectively, all with a well-defined goal.
Our point? Online advertising – on Google, Facebook, Instagram, or others – should certainly be feared no longer. Nowadays, you can now adapt your budget, run A/B tests, pause or stop your ads at any time, and find out more about your potential - or current - clients.
That’s a two-in-one! Sure, you’re spreading the word about your brand, but in return, you’re presented with one of the most precious things money can buy – data. And data is EVERYTHING! By simply clicking on your ad (or not) clients help you improve your product and services to meet their needs, gauge interest and hone in on the perfect product and tone of voice for what you want to sell. As a tool, it’s invaluable.