Do I still need a cookie banner if third-party cookies are staying?

Yes. The banner exists because of European privacy law, not because of Chrome. What a browser does with cookies and what the law requires you to ask are separate things, and the law did not change when Google changed its mind.

Is first-party data the same as zero-party data?

Not quite. Zero-party data is what someone tells you on purpose, like a preference they select. First-party data is the wider category and includes what you observe directly, like what they bought. In practice most small businesses should stop worrying about the distinction and collect both.

Can I still run remarketing?

You can. Third-party cookies remain available in Chrome, and other browsers have their own rules. The point of this article is not that remarketing stopped working. It is that building your business on a mechanism you do not control leaves you exposed to a decision made in another company's meeting room.

How much data is enough?

Enough to answer the questions you will actually act on. A restaurant that knows which guests booked twice has something useful. A restaurant collecting fourteen fields it never reads has a liability.

We lost our records when we changed systems. Where do we start?

From today. Set up collection properly now, and recover what you can from bookings, invoices and your email history. Businesses often find that the accounting system has been quietly keeping a decent customer list all along.

Does this replace SEO and advertising?

No. It makes both work harder. Knowing who your customers are tells you which search terms matter and who to exclude from your ads, and it gives you something to fall back on when search traffic moves.

Analytics dashboard on a screen showing CTR and quality score tiles

Categoria digital-marketing

First-Party Data: The Deadline Never Came. Build It Anyway.

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